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Research papers

Typology of the marketing strategy in the perfume industry

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989
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Citation

Charrueau, A. (1989a, June 15). Typology of the marketing strategy in the perfume industry. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/typology-of-the-marketing-strategy-in-the-perfume-industry


Research papers

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hugh Bain
June 15, 1989
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Citation

Bain, H. (1989a, June 15). Measurement of consumer perception and evaluation of odours as an aid to perfume selection. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/measurement-of-consumer-perception-and-evaluation-of-odours-as-an-aid-to-perfume-selection


Research papers

Stimulating creativity and communicating consumer opportunities to the perfumer

This paper outlines how the Sandpiper Database and Fragrance Evaluation System can be utilised to assist the marketer and perfumer in understanding consumer preference for fragrances internationally and in creating distinctive fragrances with high...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: V. L. Cooke
June 15, 1989
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Citation

Cooke, V. L. (1989a, June 15). Stimulating creativity and communicating consumer opportunities to the perfumer. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/stimulating-creativity-and-communicating-consumer-opportunities-to-the-perfumer


Research papers

A new approach to international fragrance research

This paper describes how Sandpiper has built a consumer based fragrance database across 5 countries (UK, USA, France, Germany, Japan) in order to facilitate a more actionable, creative and cost effective approach to screen fragrance submissions...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Jane Bigham
June 15, 1988
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Citation

Bigham, J. (1988a, June 15). A new approach to international fragrance research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-international-fragrance-research


Research papers

Corporate culture and design management of Shiseido

It is my great privilege to speak about the corporate culture and design management of Shiseido on the occasion of this international meeting organized by ESOMAR. In the course of its 114-year history, Shiseido has built a unique corporate culture on...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Yoshiharu Fukuhara
June 15, 1986
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Citation

Fukuhara, Y. (1986a, June 15). Corporate culture and design management of Shiseido. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/corporate-culture-and-design-management-of-shiseido


Research papers

Is 'taste' international

One of the longest running arguments in international marketing is whether the same product should be marketed in a wide range of countries, or the individual requirements and taste of each country be allowed to predominate. This paper illustrates...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Frank H. Winter, Derek C. Martin
June 15, 1983
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Citation

Winter and Martin (1983a, June 15). Is 'taste' international. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/is-taste-international


Research papers

Tracking the shampoo market

There are two broad approaches which a company may adopt in trying to evaluate the benefits gained from its advertising expenditure. These are either by analysis of sales or by some form of consumer research. In this paper the results obtained from...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Alan Smith
June 15, 1981
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Citation

Smith, A. (1981a, June 15). Tracking the shampoo market. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/tracking-the-shampoo-market


Research papers

A manufacturer's view of promotions

In the case that I want to look at today, I plan to show how promotion was used in the successful development of a brand in a highly competitive market, and to describe an approach to measuring the value of a promotion both before implementation and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Mike Fann
June 14, 1978
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Citation

Fann, M. (1978a, June 14). A manufacturer's view of promotions. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-manufacturer-s-view-of-promotions


Research papers

Getting the best out of brand image work

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Ann Hughes Hallett, Mike Buckle
August 1, 1975
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Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work