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Research papers

Consumer cognitions

This paper reports on a research study using a mental mapping technique, involving laddering interviews, which makes the link between perfume brands and the benefits derived from the purchase, and how these benefits in turn satisfy the purchaser's...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Susan Baker
December 1, 1996

Research papers

Sniff tests

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai
December 1, 1996

Research papers

Can we predict fragrance preferences from consumers' choice of colour?

A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Vivien S. Wilton-Middlemass, David Rose
December 1, 1996

Research papers

New insights for retail range development in the toiletries market

This paper discusses an approach to retail range development and category management for the toiletries and cosmetics sector on a multi- country basis. The paper develops a retail structure model for a number of national markets. Having looked at the...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Mike Harris, Remi Vazeille
Company: KANTAR TNS Malaysia
June 15, 1997

Research papers

GPS - Generating Perfume Sparkles by Global Positioning System

This paper describes the 'GPS' approach, which consists of defining the right target for the next perfume of the brand 'XYZ' and of point out the concepts to which this target is sensitive. The aim of GPS is to serve the development of perfume...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Patrick Duquesne, Frédéric Miedzinski
March 16, 2003

Research papers

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli
May 15, 2005

Research papers

The testing and development of innovative fragrances

Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Tom McGee
Company: Givaudan
June 15, 1991

Research papers

Aroma psychology

The rather intricate process of odour perceptation and evaluation defies any exact measurements of consumer responses to fragranced products. This paper will discuss a psychological approach towards fragrance evaluation leading to a theory of...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hans-Otto Schmidt
June 15, 1993

Research papers

Where does fragrance fit into the product concept?

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30...

Catalogue: Fragrance 2007
Author: Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
November 14, 2007