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Research papers
How design thinking allows market research to take the lead and become an innovation powerhouse
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...
Catalogue: Insights Festival 2020
Authors: Nicholas JianHao Lee, Alex Wilman
Companies: Northstar Research, FigureFigure Studios
September 15, 2020
Research papers
Seed audiences: 'From not knowing you to tapping into millions like you'
Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...
Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 15, 2020
Research papers
It's time to talk
In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...
Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
Research papers
From change management to change leadership
The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...
Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 15, 2020
Research papers
The power of bad
Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...
Catalogue: Insights Festival 2020
Authors: Grant Feller, Leanne Tomasevic
Companies: GF-Media, Truth Consulting
September 15, 2020
Research papers
The consumer matrix: How to save the humans
We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...
Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020
Research papers
iFactor
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
Research papers
