Tag: "Advertising Effectiveness"

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Research papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: April 1, 1965
Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

Research papers

The illusion of the "image" and the excess power of groups (French)

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Hugh S. Hardy

Research papers

The illusion of the "image" and the excess power of groups

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Hugh S. Hardy

Research papers

Measuring advertising effectiveness

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Steuart Henderson Britt

Research papers

A new pretest for advertisements

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Werner Wyss

Research papers

Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: R. G. Ogilvie, G. J. S. Wilde

Research papers

An approach to measuring advertising effectiveness

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Authors: John Downham, Timothy Joyce

Research papers

Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees

Research papers

Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Andrew S. C. Ehrenberg

Research papers

Advertising research (French)

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Sander de Leve

Research papers

Advertising research (French)

Catalogue: ESOMAR Conference 1960
Company: ESSO
Date: June 15, 1960
Author: Enrico Zanelli

Research papers

Advertising research

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Sander de Leve