Tag: "Advertising Effectiveness"

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Research papers

Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees

Research papers

Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Andrew S. C. Ehrenberg

Research papers

Advertising research (French)

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Sander de Leve

Research papers

Advertising research (French)

Catalogue: ESOMAR Conference 1960
Company: ESSO
Date: June 15, 1960
Author: Enrico Zanelli

Research papers

Advertising research

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Sander de Leve

Research papers

Advertising research

Catalogue: ESOMAR Conference 1960
Company: ESSO
Date: June 15, 1960
Author: Enrico Zanelli

Research papers

A note on the application of motivation research in a modern advertising agency (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Graeme Cranch

Research papers

A note on the application of motivation research in a modern advertising agency

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Graeme Cranch