Tag: "Advertising Effectiveness"

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Research papers

Advertising research

Catalogue: ESOMAR Conference 1960
Company: ESSO
Date: June 15, 1960
Author: Enrico Zanelli

Research papers

A note on the application of motivation research in a modern advertising agency (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Graeme Cranch

Research papers

A note on the application of motivation research in a modern advertising agency

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Graeme Cranch