You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
ANA has found 12198 results for you, in
387 ms.
Currently showing results 379 to 387.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Improving the Planet One Snack at a Time
It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
Companies: SA Market Insights, Tracism
November 22, 2023
Research papers
Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding
Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani
Companies: Nestle, Kantar
November 22, 2023
Videos
How Many Value Propositions is too Many?
Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan
November 22, 2023
Research papers
In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before
As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...
Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
Companies: URC, MDI
November 22, 2023
Research papers
A New Framework for Interpreting Repurchasing Behaviour
Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...
Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
Company: Google
November 22, 2023
Research papers
How Many Value Propositions is too Many?
Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan
Company: Flipkart Internet Pvt Ltd
November 22, 2023
Videos
The Formula to Decoding the Future of Infant Nutrition
How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum
November 22, 2023
Research papers
