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Research papers

Why visionary researchers must embrace their inner comedian

We live in an age where a counselor to the Leader of the Free World has defended the White House spokesman's use of Alternative Facts, where Fake News is alleged to have affected the outcome of elections, and the contested notion of a Post-Truth era...

Catalogue: Congress 2017: Visionary
Authors: Will Goodhand, Stephen Carlin
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Goodhand and Carlin (2017a, September 04). Why visionary researchers must embrace their inner comedian. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-visionary-researchers-must-embrace-their-inner-comedian


Research papers

Inside looking out

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we've found out that sometimes our future is not within our own timeline but in someone...

Catalogue: Congress 2017: Visionary
Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez
September 4, 2017
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Citation

Gutierrez , Cajal and Rodriguez (2017a, September 04). Inside looking out. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inside-looking-out


Research papers

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
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Citation

Hickey, K. (2017a, September 04). Inside out. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inside-out


Research papers

Alice in customerland

Year 2025: customers are now craving more human care in data driven customer journeys. Envision how augmented research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.

Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
September 4, 2017
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Citation

Bordenave, R. (2017a, September 04). Alice in customerland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/alice-in-customerland


Research papers

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary
Authors: Dany Vinh, Layhour Sao
Company: Kantar
September 4, 2017
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Citation

Vinh and Sao (2017a, September 04). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies


Research papers

Out with words - Are pictures the new black?

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
September 4, 2017
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Citation

Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-


Research papers

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Author: Dirk Huisman
Company: SKIM
September 4, 2017
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Citation

Huisman, D. (2017a, September 04). 2027, make your dream come true. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/2027-make-your-dream-come-true


Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-


Research papers

Moving power, not stopping power

This paper describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone the...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
September 4, 2017
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Citation

Wood, Hunt and Ewing (2017a, September 04). Moving power, not stopping power. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-power-not-stopping-power