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Videos
Giving control of your history to participants
Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ãngeles RodrÃguez, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
Videos
From social listening to e-seeing
The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: EstefanÃa Yaguez Lorenzo, Alberto RodrÃguez Romo
Company: L'Oréal
September 8, 2019
Videos
Ceremony: Best Paper Award 2018/2019
Best Paper Award 2018/2019 Winners:Learning- Every damn day from Vanessa Oshima and The real story ends in Landfill from Crawford Hollingworth.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Vanessa Oshima, Crawford Hollingworth
September 8, 2019
Videos
Take me home, country roads!
A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
Videos
Discovering new actionable insights with AI
Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
Videos
Measuring potential virality of content
This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
Videos
Well-being and good moods
This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover,...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Vilma Scarpino
September 8, 2019
Videos
