Resources Library by ANA

Trusting the Internet

The main goal of this presentation is to open a discussion around internet research (quali & quanti  and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

Catalogue: Client Summit 2019- Autumn Edition

Author: Yuliya Yakupova

Company: Cherkizovo Group

October 3, 2019

Beauty tuned in

Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we...

Catalogue: Client Summit 2019- Autumn Edition

Authors: Trish McLoughlin, Vittoria Musotto

Company: Unilever

October 3, 2019

Embedding insight team as change catalysts

Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.

Catalogue: Client Summit 2019- Autumn Edition

Authors: Ed Nash, Holly Clark, Sarah Jousiffe

Company: Sky Limited

October 3, 2019

Let's discuss data science

Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Kristin Luck

September 8, 2019

Communicating research results

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Jeffrey Henning

September 8, 2019

Giving control of your history to participants

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ángeles Rodríguez, Elisa Romo

Companies: De La Riva Group, AB InBev

September 8, 2019

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo

Company: L'Oréal

September 8, 2019

Ceremony: Best Paper Award 2018/2019

Best Paper Award 2018/2019 Winners:Learning- Every damn day from Vanessa Oshima and The real story ends in Landfill from Crawford Hollingworth.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Finn Raben, Joaquim Bretcha, Vanessa Oshima, Crawford Hollingworth

September 8, 2019

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Arindam Mohanty

Companies: PepsiCo, Kantar

September 8, 2019