Tag: "China"

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Case studies

The little emperor

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Company: PepsiCo
Date: September 1, 1996
Authors: Amit Bose, Khushi Khanna

Research papers

To work or not to work

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Author: Khushi Khanna

Research papers

A bull in a China shop

Catalogue: ESOMAR Congress 1995: Making The Decision
Company: Nielsen
Date: September 1, 1995
Authors: Kate Shanahan, Trevor Sharot

Research papers

The cultural dimension and qualitative research

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Date: June 15, 1990
Authors: Chris Robinson, Jenny So