Resources Library by ANA

How industry buys

This paper is an expansion and an updating of a major survey conducted in 1970 by the journal, Scientific American. Entitled How Industry Buys, 1970. That study was designed to measure the influence of ten major groups on the purchasing decision. The...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Robert A. Erickson, Andrew C. Gross

June 15, 1979

Report on further qualitative research on Cooks/UDT/ Money Centre concept

Qualitative research was undertaken to examine:- The public image of Travel Agents in general andThomas Cook in particular;- Reactions to the idea of Cook's branches becomingboth travel agents and money centers. The research findings raised the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

March 12, 1972

Children's income and expenditure

The paper below describes a survey conducted in 1976 to assess and examine the sources of income and the size and nature of expenditure of children aged 5-15 in Great Britain. The method chosen was the use of self-completion diaries in which children...

Catalogue: Seminar 1978: Researching Children

Author: Wendy Law

October 1, 1978

Opinion polls in democratic societies

In 1945 on July 5th, the day of Britain's post-war general election the News Chronicle published a poll which said that the Conservatives would get 41 per cent of the vote and Labour would get 47 per cent. Now, everybody in Britain knew that Mr....

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: David Butler

June 15, 1980

Toward marketing development or alternative strategies in managerial marketing education

The function of marketing education for managers is to bridge the gap which exists between theoretical concepts and practical application/implementation. In this connection, the didactic structure of the educational process is of much importance and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. P. van Gent

June 1, 1976

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019

Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond

Company: SKIM

November 10, 2019