Tag: "Communication Strategy"

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Research papers

When is a coconut not a coconut?

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Date: October 28, 2001
Author: Seema Khanwalkar

Magazines

Research World (September 2001)

Catalogue: Research World 2001
Date: September 1, 2001
Author: ESOMAR B.V.

Research papers

Understanding Hispanic consumers in the United States

Catalogue: Ethnic Marketing 2000
Company: Kantar
Date: July 1, 2000
Author: Henry Adams-Esquivel

Research papers

The Internet

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Author: Reynaldo Caudillo

Research papers

The impact of ethic marketing for a banking business

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Authors: Cees van Eijk, Monique van der Plas

Research papers

Untangling the confusion of TV scheduling theories

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Jayne Zenaty Spittler

Research papers

Product quality

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Miriam Comber, Sally Gordon

Research papers

Human life cycle

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Umesh Kothari

Research papers

Motivating the marginal buyer

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: Ian D. Greig

Research papers

Conversations about advertisements

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Colin Bowring

Research papers

Using multi-source low cost research to devise a marketing and communications strategy for a low visibility tourist region

Catalogue: Seminar 1988: Travel And Tourism Research
Date: May 4, 1988
Author: Mike E.C. Larbalestier

Research papers

Italy there's more to it

Catalogue: Seminar 1988: Travel And Tourism Research
Date: May 4, 1988
Author: Alberto Denzler von Botha