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Videos

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
November 19, 2024
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Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/virtual-reality-real-impact-12687


Videos

Embedding Gen AI

Explore how generative AI is transforming marketing by providing deeper consumer insights and data-driven strategies. She highlights AI's role in personalizing marketing and enhancing decision-making. Drawing from her leadership experience at...

Catalogue: Asia Pacific 2024
Author: Elaine Rodrigo
Company: Reckitt
November 19, 2024
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Citation

Rodrigo, E. (2024a, November 19). Embedding Gen AI. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/embedding-gen-ai


Videos

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024
Authors: Rajeswari Bonala, Noopur Sharma
November 19, 2024
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Citation

Bonala and Sharma (2024a, November 19). Let?s Meet for a Drink (or Not, Im Busy Online). ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/let-s-meet-for-a-drink-or-not-i-m-busy-online--12716


Videos
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Citation

Mora, O. (2024a, November 19). Pushing Innovation and Creativity to Build Meaningful Connections. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/pushing-innovation-and-creativity-to-build-meaningful-connections


Research papers

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
Companies: Toluna-MetrixLab, The Coca-Cola Company
November 19, 2024
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Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today


Research papers

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
Companies: bric, Specialized
November 19, 2024
×

Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/virtual-reality-real-impact


Research papers

CO-MENnity

The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...

Catalogue: Asia Pacific 2024
Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu
Companies: Euromonitor International, LOreal
November 19, 2024
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Citation

Steel, Qiu, Wang and Hu (2024a, November 19). CO-MENnity . ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/co-mennity-


Research papers

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Companies: BVA Group, Caike
November 19, 2024
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Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future


Research papers

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
Company: Direct Research Korea
November 19, 2024
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Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability