Resources Library by ANA

Comments on papers: Session I

I consider that the need of the farmer to obtain a reasonable return on his capital investment has been insufficiently stressed in the papers that we have just heard. There is little doubt that the dairy cow produces a better level of economic return...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: K. W. Aspinall

Company: GSK

May 1, 1968

An exploratory model of mediterranean tourist flows

The extent of the tourist flows towards the Mediterranean seashore zones can depend a priori on a wide range of factors. We undertook a simple study involving only readily accessible' data so as to assess the existence or the absence of a structure...

Catalogue: Seminar 1967: Travel and Tourism

Author: Georges Comès

November 23, 1967

Copy research on holiday abroad

The paper deals with a large scale study on international travel. Although the results have not been tabulated yet, we did a preliminary analysis of the response to a question, addressed to a couple of hundred Britons who had been abroad on holiday...

Catalogue: Seminar 1967: Travel and Tourism

Authors: Howard Biggs, M Collins

November 23, 1967

The role of research in finding and keeping vital personnel

If research is to be considered a viable instrument for keeping top management informed in all areas where their decisions are needed, it must be prepared to do more than it is doing at present. Companies need more people, better people, to expand...

Catalogue: ESOMAR/WAPOR Congress 1967

Authors: David North, Natalie Corson North

August 21, 1967

Marketing research as a top management tool (German)

For many market researchers the relationship between top management and market research is a continuous traumatic experience. In the close on 1 5 years during which - at various levels and in various fields of top management - I have been concerned...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Max Gloor

Company: Nestlé

August 21, 1967

Marketing research as a top management tool

For many market researchers the relationship between top management and market research is a continuous traumatic experience. In the close on 1 5 years during which - at various levels and in various fields of top management - I have been concerned...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Max Gloor

Company: Nestlé

August 21, 1967

The development and perspectives of market research in Hungary

This paper gives a comprehensive picture of the development and more important stages of market research in Hungary. We do not deny that there is still much to do in respect of both the methods applied and in the processing of the information by...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Laszlo Szabo

August 1, 1967

Trends in buying habits in relation to the planned dispersion of shopping centres

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967

Authors: A. Desjonqueres, R. Jeanteur

August 1, 1967

What are the problems facing business firms?

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Yves Fournis

August 1, 1967