Abstract:
The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with the following aspects, successively: - the research methods used, - the results of this research, - and, finally, a few general conclusions.
Research Papers
Shopping centre surveys in Great Britain
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Peggie Sharp
 
August 1, 1967
Research Papers
Trends in buying habits in relation to the planned dispersion of shopping centres (French)
Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
 
August 1, 1967
Research Papers
Site location studies and geodemographics
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
 
September 1, 1998
