Abstract:
The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with the following aspects, successively: - the research methods used, - the results of this research, - and, finally, a few general conclusions.
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Research Papers
Trends in buying habits in relation to the planned dispersion of shopping centres (French)
Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
 
August 1, 1967
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