Abstract:
During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing heads of companies and to see how they thought these problems could be solved. It is, therefore, worth looking again at the results of this survey, and examining them with special reference to commercial factors.
Research Papers
What are the problems facing business firms? (French)
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
 
August 1, 1967
Research Papers
The president's preface (English-French-German)
Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
 
June 15, 1964
Magazines
Research World (July/August 2000)
Catalogue: Research World 2000
Author: ESOMAR B.V.
 
August 1, 2000
