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What are the problems facing business firms?

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Yves Fournis

Abstract:

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing heads of companies and to see how they thought these problems could be solved. It is, therefore, worth looking again at the results of this survey, and examining them with special reference to commercial factors.

Yves Fournis

Author

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Research Papers

What are the problems facing business firms? (French)

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Yves Fournis

 

August 1, 1967

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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms? (French). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-french-


Research Papers

The president's preface (English-French-German)

Catalogue: ESOMAR Yearbook 1963-1964

Author: Yves Fournis

 

June 15, 1964

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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258


Magazines

Research World (July/August 2000)

Catalogue: Research World 2000

Author: ESOMAR B.V.

 

August 1, 2000

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Citation

B.V., E. (2000a, August 01). Research World (July/August 2000). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/research-world-july-august-2000-


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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms?. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/research-world-july-august-2000-