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What are the problems facing business firms?

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Yves Fournis

Abstract:

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing heads of companies and to see how they thought these problems could be solved. It is, therefore, worth looking again at the results of this survey, and examining them with special reference to commercial factors.

Yves Fournis

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Research Papers

What are the problems facing business firms? (French)

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Yves Fournis

 

August 1, 1967

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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms? (French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-french-


Research Papers

The position of marketing research in Czechoslovak firms

Catalogue: Seminar 1992: Business To Business Marketing

Author: Vladimir Vavrecka

 

June 15, 1992

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Citation

Vavrecka, V. (1992a, June 15). The position of marketing research in Czechoslovak firms. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-position-of-marketing-research-in-czechoslovak-firms


Research Papers

What are we talking about?

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Mario van Hamersveld

Company: Philips International

March 1, 1999

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van Hamersveld, M. (1999a, March 01). What are we talking about? . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-are-we-talking-about-


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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-are-we-talking-about-