During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing heads of companies and to see how they thought these problems could be solved. It is, therefore, worth looking again at the results of this survey, and examining them with special reference to commercial factors.
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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