Abstract:
This paper gives a comprehensive picture of the development and more important stages of market research in Hungary. We do not deny that there is still much to do in respect of both the methods applied and in the processing of the information by means of electronic computers. We should like therefore to rely even more in future on the methodological experience of foreign market research institutes, which have been doing successful work for decades and which are prepared to exchange their experience with us.
Research Papers
Choice of media in Eastern Europe
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Károly Ravasz
 
June 15, 1971
Research Papers
The reflection of the effects of a changing environment in the development of requirements
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
 
June 15, 1972
