The development and perspectives of market research in Hungary

Date of publication: August 1, 1967

Author: Laszlo Szabo

Abstract:

This paper gives a comprehensive picture of the development and more important stages of market research in Hungary. We do not deny that there is still much to do in respect of both the methods applied and in the processing of the information by means of electronic computers. We should like therefore to rely even more in future on the methodological experience of foreign market research institutes, which have been doing successful work for decades and which are prepared to exchange their experience with us.

  • PDF
  • This could also be of interest