Tag: "Design"

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Research papers

The use of market research in the development and marketing of an office park

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Johan Aucamp

Research papers

The use of experimental design in monitoring brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Joel N. Axelrod

Research papers

Technofear: Its influence on the design of consumer durable P products

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Date: June 15, 1992
Authors: Sean Ennis, Colin Mc Gilvray

Research papers

Steirerbrau information system

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Authors: Gerhard Valeskini, Johannes Rupp

Research papers

Panel discussion: Design and marketing

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Authors: Patrick Le Quément, Philip Wade, Daniel Bachelet, Gianpiero Benevolo, Richard Brookes, Lorne D. McMillan

Research papers

Introduction

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Simon Broadbent

Research papers

In-store movement and purchasing

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Date: June 15, 1989
Authors: S. J. Thornton, M. J. McCullagh, R. P. Bradshaw

Research papers

Can pretesting be validated?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Company: Unilever
Date: June 15, 1983
Authors: John Downham, Tony Twyman

Research papers

Magazine covers as a flexible marketing tool

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Author: Wolfgang A. Reinhardt

Research papers

A study of the effects of printing quality on the readers' perceptions of magazine advertisements

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Alan Smith

Research papers

The allocation of shelf space over article groups

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Author: Peter S.H. Leeflang

Research papers

Design as a function of marketing

Catalogue: The European Marketing Research Review 1969
Date: August 1, 1969
Author: James Pilditch