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Research papers

Electronic media research in societies in transition

On a global scale, societies and the mass media are in transition. Is electronic media research keeping abreast with the challenges of these massive changes? At the present time South Africa probably offers a unique case study in change : Both the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Daan van Vuuren, Anina Maree
June 15, 1996
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Citation

van Vuuren and Maree (1996a, June 15). Electronic media research in societies in transition. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/electronic-media-research-in-societies-in-transition


Research papers

Market potential

Deregulation is creating competition in the communications industry, allowing telephone service providers, media companies and other firms to offer everything from local telephone services to video-on-demand. Businesses are especially being targeted...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser
June 15, 1996
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Citation

Cohen, Anderson and Hesser (1996a, June 15). Market potential. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/market-potential


Research papers

Measuring minority groups using mainstream surveys

This paper describes the ways in which the United Kingdom's radio audience research system (RAJAR) has been developed and modified since its beginnings in 1992 to improve representation of minorities. Primarily its coverage relates to the measurement...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Roger Gane, John Stockley
June 15, 1996
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Citation

Gane and Stockley (1996a, June 15). Measuring minority groups using mainstream surveys. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/measuring-minority-groups-using-mainstream-surveys


Research papers

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Larry Hasson
Company: RISC International (Europe) SA
June 15, 1996
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Citation

Hasson, L. (1996a, June 15). Monitoring pan-European viewing, values, and consumption. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/monitoring-pan-european-viewing-values-and-consumption


Research papers

The potential for broadcast audio signal codes

This paper discusses the potential of a multi-media single source data base containing audience estimates collected with passive persons meters which detect audio encoded material and product purchase. "Real world" tests are discussed. Technical...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Lee Weinblatt, Avery Gibson
June 15, 1996
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Citation

Weinblatt and Gibson (1996a, June 15). The potential for broadcast audio signal codes. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/the-potential-for-broadcast-audio-signal-codes


Research papers

The variability of audience measurement data and how to live with it

The paper reviews the concept of sampling error applied to various methods of sampling and television panels in particular.Approaches are described for calculating sampling errors in relation to: Programme/Commercial Break Ratings Commercial...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Tony Twyman, Steve Wilcox
June 15, 1996
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Citation

Twyman and Wilcox (1996a, June 15). The variability of audience measurement data and how to live with it. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/the-variability-of-audience-measurement-data-and-how-to-live-with-it


Research papers

Pulling down the walls of the tower

This paper describes a customer satisfaction programme carried out for Telewest Communication. It focuses on the initial selling of the survey to the internal clients and the communication of the results to the different audiences within Telewest....

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Liz Judson, Alex Johnston
June 15, 1996
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Citation

Judson and Johnston (1996a, June 15). Pulling down the walls of the tower. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/pulling-down-the-walls-of-the-tower


Research papers

Effective and fast media planning tools for TV

Only a few companies and agencies in Germany offer specialized software for media planning. The following paper would like to give a general view of the common features and methods of calculation those programs offer and which are agreed of...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Uwe Czaia
June 15, 1996
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Citation

Czaia, U. (1996a, June 15). Effective and fast media planning tools for TV. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/effective-and-fast-media-planning-tools-for-tv


Research papers

Not more of the same... more of something different

This paper looks at the evolution of peoplemeter-based measurement within TV audience research and the reasons for its growth. It argues that reliance on a single methodology like this was appropriate in a mass-market, homogeneous media environment...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: David Brennan
June 15, 1996
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Citation

Brennan, D. (1996a, June 15). Not more of the same... more of something different. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/not-more-of-the-same-more-of-something-different