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Measuring minority groups using mainstream surveys

Date of publication: June 15, 1996

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Roger Gane, John Stockley

Abstract:

This paper describes the ways in which the United Kingdom's radio audience research system (RAJAR) has been developed and modified since its beginnings in 1992 to improve representation of minorities. Primarily its coverage relates to the measurement of two groups - young people and ethnic and linguistic minorities. The paper demonstrates that mainstream surveys such as RAJAR can introduce successful modifications, but also accepts that there are limitations in what can be achieved, and concludes by arguing for attention to be given to the integration of specialist surveys with core industry research services.

Roger Gane

Author

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John Stockley

Author

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Research Papers

How ethnic media is researched in the UK

Catalogue: Global Diversity 2006

Author: Denh Dip

 

May 8, 2006

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Citation

Dip, D. (2006a, May 08). How ethnic media is researched in the UK. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/how-ethnic-media-is-researched-in-the-uk


Research Papers

UK radio

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Roger Gane

 

May 1, 1994

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Citation

Gane, R. (1994a, May 01). UK radio. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/uk-radio


Research Papers

A radio research design for the 21st century

Catalogue: 2nd Radio Research Symposium

Authors: Lynne Robinson, Tony Twyman, Tony Wearn

 

June 15, 1997

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Citation

Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-


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Citation

Gane and Stockley (1996a, June 15). Measuring minority groups using mainstream surveys. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-