Tag: "Local Markets"

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Research papers

The prospects for local brands in China

Catalogue: Asia Pacific 2002
Company: Nielsen
Date: December 1, 2002
Author: Alistair Watts

Research papers

Collaborative knowledge on Asian consumer consumption

Catalogue: Asia Pacific 2002
Companies: INTAGE HOLDINGS Inc., Kantar
Date: December 1, 2002
Authors: Geoffrey Pickens, Helen Passingham-Hughes

Research papers

It's what inside that counts

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: Kantar
Date: September 23, 2001
Authors: Jane Reid, Steve Crompton

Research papers

Methodological contributions to the strategic management of localities (Spanish)

Catalogue: Latin America 2001
Company: Compañia de Negocios Moiguer
Date: May 1, 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños

Research papers

Methodological contributions to the strategic management of localities

Catalogue: Latin America 2001
Company: Compañia de Negocios Moiguer
Date: May 1, 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños

Research papers

Three cultures of international marketing

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Judie Lannon

Research papers

The evolution of marketing

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Author: Mary Goodyear

Research papers

How to make innovations work in developing economies

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Author: N. S. Muthukumaran

Research papers

Coordinating globality and peculiarity

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Charo Valencia, Paloma Fontcuberta, Maria Moro

Research papers

Business intelligence and competitive intelligence

Catalogue: Seminar 1999: Market and Competitive Intelligence
Date: March 1, 1999
Author: Gustavo Mendez-Kuhn

Research papers

Consumer usage patterns of the Internet and traditional media

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Jane H. Mulligan

Research papers

Local brands, global brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: SORGEM IMR
Date: June 15, 1998
Author: Catherine Becker