Tag: "Market Segmentation"

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Research papers

Report-back from working group II

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Janny N. Lok

Research papers

Combining dissonance theory to product space constructs

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: Eero Meckelborg

Research papers

Looking beyond the immediate market

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: D. A. Clark

Research papers

How to use market segmentation for determining new product ideas?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Authors: Klaus Ragnitz, M. Ungureanu

Research papers

The importance of market segmentation in market research

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Marie Strnadova

Research papers

The attitude of Israeli doctors towards domestic vis-a-vis imported drugs

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Authors: Jacob Levy, Ian Jarvis

Research papers

Market segmentation

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Jacques Durand

Research papers

Conclusion

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Date: June 15, 1970
Author: J.-J. Baillet

Research papers

Interrelationship between the market segments and the buyer behaviour

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Date: November 1, 1969
Author: Coskun Samli

Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Klaus Ragnitz

Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Klaus Ragnitz

Research papers

Recent developments in market segmentation

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: J. A. Lunn