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Research reports

Mystery shopping studies

The purpose of mystery shopping studies is to help focus the attention of business management on customer service improvement by providing information on the operations and the quality of service it is providing.Mystery shopping studies can comprise...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005

Research reports

Customer satisfaction studies

Customer Satisfaction Studies (CSS) have been carried out for very many years. More recently their importance and role have however altered considerably. First, they have become one of the fastest growing sectors of the research industry. Second,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005

Research reports

Global Prices Study 2005

An overview of the cost of market research projects worldwide. This is the sixth study of this kind to be conducted. 2,263 research agencies were invited to participate. Of those, 522 completed the online questionnaire, which was hosted by NEBU BV...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 1, 2005

Research reports

ESOMAR Annual Market Study 2003

This report, which covers the year 2003, is the sixteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR representatives and other informed sources. We...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2004

Research reports

ESOMAR Prices Study 2003

This fifth study has again been conducted on a worldwide basis and brings the series up to date. The aim of the Prices Study is to provide an indication of the relative pricing of a number of different types of research project at different levels: -...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 1, 2003

Research reports

ESOMAR Annual Market Study 2002

This report, which covers the year 2002, is the fifteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2003

Research reports

ESOMAR Annual Market Study 2001

This report, which covers the year 2001, is the fourteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2002

Research reports

ESOMAR Annual Market Study 2000

This report, which covers the year 2000, is the thirteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2001

Research reports

ESOMAR Annual Market Study 1999

This report, that covers the 1999 market statistics, is the twelfth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2000