Abstract:

This report, that covers the 1999 market statistics, is the twelfth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives and other informed sources. The quality of the information we are now receiving from most parts of the world continues to improve. Although gaps remain in our knowledge, we have increasing confidence in the research turnover estimates which we show for the different world regions. Additionally, more countries outside Europe than before have returned our questionnaire giving details of their research activities.