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Research papers

Attention marketing in the network economy

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will be hard to earn, but if it is viewed as a...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Rory MacLeod
September 1, 2000
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Citation

MacLeod, R. (2000a, September 01). Attention marketing in the network economy. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/attention-marketing-in-the-network-economy


Research papers

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Stefan Binner
Company: bms marketing research + strategy
September 1, 2000
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Citation

Binner, S. (2000a, September 01). WWW and international industrial marketing research. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/www-and-international-industrial-marketing-research


Research papers

Net and nomadism

This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: 1. Netrade and client networking: wired in individual and business relationships. These...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
September 1, 2000
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Citation

Morace, F. (2000a, September 01). Net and nomadism. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/net-and-nomadism


Research papers

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Ray Poynter
Company: KANTAR TNS Malaysia
September 1, 2000
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Citation

Poynter, R. (2000a, September 01). Retail VS. direct. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/retail-vs-direct


Research reports

ESOMAR Annual Market Study 1999

This report, that covers the 1999 market statistics, is the twelfth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2000
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Citation

B.V., E. (2000a, September 01). ESOMAR Annual Market Study 1999. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/esomar-annual-market-study-1999


Research papers

Internet VS. telephone data collection

With the increasing use of the Internet as a medium for survey data collection, survey program managers might be encouraged to transition programs to the Internet that have previously been conducted using the telephone. They might also consider using...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Cary J. Nadel, Allen Hogg, Jeff Miller
Company: Burke, Inc.
September 1, 2000
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Citation

Nadel, Hogg and Miller (2000a, September 01). Internet VS. telephone data collection . ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/internet-vs-telephone-data-collection-


Research papers

Technology acceptance, techno-fears and the rise of the post- modern consumer

This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety. It examines the role of the internet in disseminating information about biotechnology...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Alison MacLeod, Janet Nash
September 1, 2000
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Citation

MacLeod and Nash (2000a, September 01). Technology acceptance, techno-fears and the rise of the post- modern consumer. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/technology-acceptance-techno-fears-and-the-rise-of-the-post--modern-consumer


Research papers

Developing a better eCommerce model

The bloom is off the rose for eCommerce companies. Some have already experienced financial difficulties, while many others are not likely to survive for long. This paper focuses on successful strategies for offering products and services on the web,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Joshua D. Libresco
September 1, 2000
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Citation

Libresco, J. D. (2000a, September 01). Developing a better eCommerce model. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/developing-a-better-ecommerce-model


Research papers

The impact of networking

The ESOMAR Congress 2000 deals with networking and its impact on business and society.

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Franz Tessun
September 1, 2000
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Citation

Tessun, F. (2000a, September 01). The impact of networking. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/the-impact-of-networking