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Research papers

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1982
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Citation

Müller-Veeh and Opfer (1982a, June 15). Media measurement by direct recording methods. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/media-measurement-by-direct-recording-methods


Research papers

Experiment on a consumer computer communication system (French)

Interactive videotext is a system enabling the user to obtain information by telephone, this being connected to an information-providing service by means of a small terminal with screen and keyboard. The procedure is interactive in that it implies...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Jacques Bertrand, Marianne de Souza
June 15, 1982
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Citation

Bertrand and de Souza (1982a, June 15). Experiment on a consumer computer communication system (French). ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/experiment-on-a-consumer-computer-communication-system-french-


Research papers

External communication and internal communications

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
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Citation

Normand, B. (1982a, June 15). External communication and internal communications. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/external-communication-and-internal-communications


Research papers

Classifying undecided voters in pre-election surveys

Due to the potential impact and significance of the undecideds and the widespread use of telephone surveys, it became imperative that an improved technique be developed which would result in a reliable forecast of the likely voting patterns of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Frederick Wiseman, I. Fenwick, J. W. Becker, J. Heiman
June 15, 1982
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Citation

Wiseman, Fenwick, Becker and Heiman (1982a, June 15). Classifying undecided voters in pre-election surveys. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/classifying-undecided-voters-in-pre-election-surveys


Research papers

The pessimism with technology (German)

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982
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Citation

Merbold, C. (1982a, June 15). The pessimism with technology (German). ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/the-pessimism-with-technology-german-


Research papers

Trade channel research and the administration

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Jean-François Boss, Alain Boudon, Henri Dobler
June 15, 1982
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Citation

Boss, Boudon and Dobler (1982a, June 15). Trade channel research and the administration. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/trade-channel-research-and-the-administration


Research papers

Saving energy with lighting systems

This report gives a short description of a two-step survey executed in July 1981 and January 1982 with two target groups - firms and population. Two statement-batteries - nearly the same for the two target- groups - one for the attitude to the...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Werner Till
Company: GfK
June 15, 1982
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Citation

Till, W. (1982a, June 15). Saving energy with lighting systems. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/saving-energy-with-lighting-systems


Research papers
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Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-


Research papers

The classification of radio audiences in terms of needs, psychographics and interests

The study from which this paper has been written was conducted on behalf of Radio Luxembourg (London) Limited, part of Compagnie Luxembourgeoise de Teledifussion's television and radio service. In 1979 Radio Luxembourg commissioned Social Surveys...

Catalogue: Seminar 1982: Improving Media Research
Author: Malcom R. Mather
Company: Gallup International Association
June 15, 1982
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Citation

Mather , M. R. (1982a, June 15). The classification of radio audiences in terms of needs, psychographics and interests. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/the-classification-of-radio-audiences-in-terms-of-needs-psychographics-and-interests