Resources Library by ANA

Introduction

Catalogue: ESOMAR Congress 1981: Research For Profitability

Date: August 23, 1981

Author: John R. Goodyear

Budgeting to determine the profit contribution

Catalogue: ESOMAR Congress 1981: Research For Profitability

Date: August 23, 1981

Author: Bill Blyth

TV viewing survey and forecast (French)

Catalogue: ESOMAR Congress 1981: Research For Profitability

Date: August 1, 1981

Authors: Yves-Charles Quéroix, Ghislaine De Cagny

TV viewing survey and forecast

Catalogue: ESOMAR Congress 1981: Research For Profitability

Date: August 1, 1981

Authors: Ghislaine De Cagny, Yves-Charles Quéroix

Coming to terms with terminals

Catalogue: Paper 1978: Analysis of Data

Date: February 1, 1978

Author: Richard E. Kottler

European trends and the future of the pharmaceutical industry

Catalogue: Seminar 1977: Foresight Or Hindsight?

Date: March 1, 1977

Author: Samuel D. Isaly

Research for progress, performance & profit

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Date: June 15, 1976

Author: Roger Sargood

The retail marketing problem

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Date: August 1, 1975

Authors: David Thorpe, Peter McGoldrick

Managing circulation sales in the United States

Catalogue: ESOMAR Congress 1975: Quality In Research

Company: Nielsen

Date: August 1, 1975

Authors: Kurt J. Burghardt, Roger M. Loeb

How to maximise shelf sales and profitability

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Date: August 1, 1975

Author: John Gordon

Real estate and retail expansion

Catalogue: Seminar 1974: Management Information For Retail Organisations

Date: April 1, 1974

Authors: H. Mark, D. Norton

How much of your industrial client's needs do you really know when undertaking market research for him?

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Date: June 15, 1972

Author: Ph. Pavageau