Tag: "Profitability"

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Research papers

Budgeting to determine the profit contribution

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 23, 1981
Author: Bill Blyth

Research papers

TV viewing survey and forecast (French)

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 1, 1981
Authors: Yves-Charles Quéroix, Ghislaine De Cagny

Research papers

TV viewing survey and forecast

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 1, 1981
Authors: Ghislaine De Cagny, Yves-Charles Quéroix

Research papers

Coming to terms with terminals

Catalogue: Paper 1978: Analysis of Data
Date: February 1, 1978
Author: Richard E. Kottler

Research papers

European trends and the future of the pharmaceutical industry

Catalogue: Seminar 1977: Foresight Or Hindsight?
Date: March 1, 1977
Author: Samuel D. Isaly

Research papers

Research for progress, performance & profit

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Author: Roger Sargood

Research papers

The retail marketing problem

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Authors: David Thorpe, Peter McGoldrick

Research papers

Managing circulation sales in the United States

Catalogue: ESOMAR Congress 1975: Quality In Research
Company: Nielsen
Date: August 1, 1975
Authors: Kurt J. Burghardt, Roger M. Loeb

Research papers

How to maximise shelf sales and profitability

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Author: John Gordon

Research papers

Real estate and retail expansion

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Authors: H. Mark, D. Norton

Research papers

How much of your industrial client's needs do you really know when undertaking market research for him?

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Ph. Pavageau

Research papers

COSMOS (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Authors: Nicolas Steinberg, Y. Ploquin