Tag: "Profitability"

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Research papers

COSMOS

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Authors: Nicolas Steinberg, Y. Ploquin

Research papers

Comments on messrs. Delepine/Kling's paper

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Derek Bloom

Case studies

Choosing among alternative promotions

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Authors: P. DeIepine, Alain Kling

Research papers

Which way should we go?

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Date: May 3, 1971
Author: A. I. Jowett

Research papers

How marketing research can increase the efficiency of retail distribution

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Date: November 1, 1969
Author: Edoarda Sanna Della Porta

Research papers

Cooperation between manufacturers and distributors in order to increase sales efficiency

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Date: November 1, 1969
Author: Folke Larsson

Research papers

Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: P. H. Perrot-Desnoixs

Research papers

Comment on session I

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: John Davis

Research papers

Comment on G. K. Randall and J. F. Farmer's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Charles W. Clunies-Ross

Research papers

Product development and market research

Catalogue: The European Marketing Research Review 1968
Date: August 1, 1968
Author: Ilona Majldt

Research papers

Search for potential clients (French)

Catalogue: ESOMAR Congress 1968
Company: IFOP
Date: June 15, 1968
Author: Philippe Irrmann

Research papers

Search for potential clients

Catalogue: ESOMAR Congress 1968
Company: IFOP
Date: June 15, 1968
Author: Philippe Irrmann