Tag: "Profitability"

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Research papers

Detecting opportunities and risks to global branding

Catalogue: Seminar 1988: International Marketing Reserarch
Date: June 15, 1988
Authors: Jacques Blanchard, Chris Macrae

Research papers

Innovation

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Michael Bird

Research papers

Pricing research what should we actually remeasuring?

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Date: June 15, 1987
Authors: Martine Leroy-Sharman, Ian Tinn

Research papers

Profit from planned publishing

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Michael Bird

Research papers

A book as a mass product

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Arnaldo Aisa, Silvana Biasutti

Research papers

'Below-the-line spending' the need for understanding and control

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: William H. Bartels

Research papers

The role of the employee in retail profitability

Catalogue: ESOMAR Congress 1981: Research For Profitability
Company: IPSOS
Date: August 23, 1981
Authors: Keith Willoughby, Robert M. Worcester

Research papers

The position and role of research within strategic marketing planning

Catalogue: ESOMAR Congress 1981: Research For Profitability
Company: The Coca-Cola Company
Date: August 23, 1981
Author: Richard S. Halpern

Research papers

Profitably using research to identify, develop and launch a new product

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 23, 1981
Authors: Michael G. Vineall, Clara Origlia

Research papers

Profit from thinking!

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 23, 1981
Author: Hazel Kahan

Research papers

Profit from research in social and legal context's

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 23, 1981
Author: Hans Ziesel

Research papers

Optimizing profitability through research amongst retail customers and staff

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 23, 1981
Authors: Fred Y. Phillips, Robert Falconer