Tag: "Rating"

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Research papers

Rating the ratings

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Trevor Sharot

Research papers

Programme involvement

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Ogilvy
Date: May 1, 1994
Authors: Doug Read, Sheila Byfield

Research papers

Phasing in a new rating methodology

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Nielsen
Date: May 1, 1994
Author: Barry Cook

Research papers

Harmonization of television ratings

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Kerry Jonas, Steve Wilcox

Research papers

Motivating the active-meter panelist

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: Roberta M. McConochie, James D. Peacock

Research papers

How differences between techniques affect the advertiser in Europe

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Jane Perry

Research papers

Fusion and the media/marketing database mix

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Richard Silman

Research papers

Audience estimates and stability

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Author: Ed A. Schilimoeller

Research papers

Marketing effectiveness studies

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: David P. Forsyth

Research papers

From media exposure to spot ratings

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Date: June 15, 1991
Author: Karl Zimmer

Research papers

All's well that smells well?

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Date: June 15, 1991
Author: Haas-Wiili Schroif

Research papers

Characteristics of a successful retailer

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Company: GfK
Date: June 15, 1989
Author: Bert Groot-Enzerink