Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize satisfaction of the many user types, as well as providing price elasticity and trade-off data across the highways. The study also links static and dynamic models. One of the major issues presented in maximizing the quality of services provided by highway licensees today is the additional flow of vehicles, which, in turn, reduces the perception of quality. The use of this dynamic simulation technique will allow for the analysis of many possible scenarios of long-term balance, including the introduction of macro-economic variables.