Tag: "Simulation Models"

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Research papers

Experiments on an adaptive computer model of a distribution channel

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Date: November 1, 1969
Author: Martin Pfaff

Research papers

Preliminary documentation for the Parsim program series

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: General Electric B.V.

Research papers

Operations research and marketing

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Nicolas Steinberg

Research papers

Comment on J.F. Boss's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Pierre Cavalieros

Research papers

Comment on B. Baldrey's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Pierre Cavalieros

Research papers

A corporate financial model

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Authors: B. E. Baldrey, K. S. Feldman, B. Athorne, R. Wilson

Research papers

Testing new product ideas

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Bud Sherak

Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Predicting media schedule effectiveness by the "media planex" method

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

A new model for a business game

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Guy Serraf