Speech from Kreaovan and Kati Limapichat, InfoSearch Thailand.
BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.
The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The presentation will provide more details about the progresses made and how it complements the type of research done by SCUK. Lessons for NGOs and market research agencies that wish to engage in common research project will be discussed.
StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and international policies and legislation. StreetInvest and Video Analytics Company, Big Sofa, will share how they have used rich qualitative video data from ethnographic research, to generate insights into this marginalised and often invisible population, and how they hope to go beyond informing stakeholders, to influencing change in the way interventions are designed.
This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the role that research has played in monitoring and evaluation.
Fast presentation of the ESOMAR Foundation from ESOMAR Council Member and Representative of the Supervisory Board of the ESOMAR Foundation.
ESOMAR Foundation: Speech by Finn Raben, ESOMAR Director General.
This research seeks to find the intention to follow positive exemplary behaviours as reflected in social marketing campaigns or to partecipate in marketing campaigns initiated by corporations which promote equally, for example, providing equal access towards quality public health facilities. This research also seeks to ascertain whether character traits and personal values such as materialism, vanity achievement of being perceived as a 'social person' ands sense of social responsibility are positively or negatively related to the above mentioned intention.