We will primarily have to go into the thinking models and patterns of PROVO and the campaigns that arose around PROVO, and those that were instigated by PROVO or constituted a response to PROVO. In view of the nature of the PROVO movement, it is extremely difficult to establish what preceded what, so that, admitting the author's arbitrary treatment, we will begin by presenting a list of the principal events.
Considerable research is being conducted in the United States directed toward obtaining a better understanding of Negro and white attitudes towards problems and progress in race relations in America, Opinion Research Corporation has conducted a number of studies for its own research arm, the Public Opinion Index, for a governmental agency and for Columbia Broadcasting System, one of America's television networks. This paper draws from these studies.
In recent years newspaper headlines have been shared by two groups which have sought to break out of traditional and spiritually outworn molds, but with this difference - modernizing clergymen want to become more worldly and hippie youth less so.
Market researchers' work is most important not only to the economist, but also to men of science and government authorities. Market research has become an instrument management indispensable for marketing. Opinion and market research act as a means of communication between producer and consumer. The complications of life in present-day society often make it difficult, if not impossible, for a producer to contact his consumers directly. Your investigations have turned out to be a bridge-head. Thus it makes a contribution to an efficient "working" of our democratic society.