Tag: "Viewing Behaviour"

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Research papers

Why diverse U.S. cable audiences are leading the way in the postmodern age

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Author: Willis G. Smith

Research papers

Is anybody home?

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: June 17, 2003
Authors: Lex van Meurs, Nelly Kalfs

Research papers

Television viewing selection in the multichannel universe

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Artie Bulgrin, Glenn Enoch

Research papers

Millennial mediavores

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Briar Harland, Alana Storey

Research papers

Measuring a difficult group

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: Rachel Mueller Lust

Research papers

When every second counts

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: GfK
Date: June 15, 1998
Author: Lex van Meurs

Case studies

Alone or together in front of the television set

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Date: June 15, 1998
Author: Alexander P. Nielsen

Research papers

European children talk about animated cartoons

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Company: Kantar
Date: October 22, 1997
Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

Research papers

Los niños nos miran (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: Nielsen
Date: June 15, 1997
Author: Ulises Manuel Paolini

Magazines

Marketing and research today (May 1997)

Catalogue: Marketing and Research Today
Date: May 1, 1997
Author: ESOMAR B.V.

Research papers

Media fragmentation

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Elaine Safier, Caroline Stott

Research papers

Media exposure and consumer purchasing

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Date: June 15, 1994
Author: Andrew Roberts