Tag: "Viewing Behaviour"

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Research papers

Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Peter J. Danaher, Terence W. Beed

Research papers

Towards harmonization of TV audience measurement

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Toby Syfret, Peter Menneer

Research papers

The television audience examined

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Maura Clancey

Research papers

The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Elizabeth Rintoul, Hilary Zamick, John Clemen, Colin Shaddick

Research papers

Programme involvement

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Ogilvy
Date: May 1, 1994
Authors: Doug Read, Sheila Byfield

Research papers

Patterns of individual TV usage

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Andreas Reinold

Research papers

Out-of-home television viewing

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Marcella Rosen

Research papers

National hispanic people meter sample

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Nielsen
Date: May 1, 1994
Author: Edward A. Schillmoeller

Research papers

Media moments

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Hugues Chavenon, Michel Lejeune

Research papers

Measuring a difficult group

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Nielsen
Date: May 1, 1994
Author: Rachel Mueller-Lust

Research papers

Continuous segmentation since 1991

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Seija Nurmi

Research papers

Consumer target groups and their viewing behaviour

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Stephan Klebe