Resources Library by ANA

Panel satisfaction index

Understanding online access panelists' motivation and satisfaction drivers is a key issue for panel owners to recruit and retain their survey participants.This paper strives to provide a better understanding of panel satisfaction drivers and question...

Catalogue: Panel Research 2007

Authors: Andera Gadeib, Laetitia Sassinot-Uny

Company: Dialego AG

October 28, 2007

Revue Française du Marketing (Octobre 2007)

Le marketing a déjà une longue vie, qui dépasse celle de ses principaux pionniers, fondateurs, animateurs, missionnaires, enseignants et chercheurs. On laissera certains se demander si le marketing est mortel, ou s'il est mort. Les quatre...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2007

Research World (October 2007)

Market research is becoming more business-driven as the financial world takes an increasing interest in marketing information and insight. But what levels of compensation are investors looking for, how will they be delivered and how will this affect...

Catalogue: Research World 2007

Author: ESOMAR B.V.

October 1, 2007

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence

Author: Karl Feld

Company: D3 Systems, Inc.

September 19, 2007

Work versus life?

The aim of this presentation is to examine what drives employee engagement and worklife happiness across the globe. What differences and similarities do we find between countries and how does this indicator of societal trends interact with wider...

Catalogue: Congress 2007: Excellence

Authors: Charlotte Cornish, David Donnelly, Fabián Echegaray

Companies: Market Analysis, FDS International Ltd

September 19, 2007

Evolution of beauty: Dove case study

In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer...

Catalogue: Congress 2007: Excellence

Authors: Niels Schillewaert, Steven van Belleghem, Severine Distave, Tom De Ruyck

Companies: InSites Consulting, Unilever

September 19, 2007

Faster and cheaper

This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection...

Catalogue: Congress 2007: Excellence

Author: Jerry Thomas

Company: ICM Research

September 19, 2007

Local jewels and global heroes

This presentation explores globalisation from a marketing and particularly brand management perspective.The Fusion Model distinguishes three different types of brands according to their heritage and link to local or regional cultures and history:...

Catalogue: Congress 2007: Excellence

Authors: Yijun Ma, David Lee, Ute Rademacher

Company: Ipsos MRBI

September 19, 2007

No more death by research debrief

Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process.Until research has been used to motivate an action or improve decisions, the project has...

Catalogue: Congress 2007: Excellence

Authors: Amy Ricketts, Anette Bendzko

Company: GfK

September 19, 2007