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Panel satisfaction index

Date of publication: October 28, 2007

Catalogue: Panel Research 2007

Company:

Authors: Andera Gadeib, Laetitia Sassinot-Uny

Abstract:

Understanding online access panelists' motivation and satisfaction drivers is a key issue for panel owners to recruit and retain their survey participants. This paper strives to provide a better understanding of panel satisfaction drivers and question whether panel members' satisfaction influences panel quality.

Andera Gadeib

Author

This is a long description of some author details.

Laetitia Sassinot-Uny

Author

This is a long description of some author details.

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Gadeib and Sassinot-Uny (2007a, October 28). Panel satisfaction index. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/communication-index