Panel satisfaction index

Date of publication: October 28, 2007

Catalogue: Panel Research 2007

Abstract:

Understanding online access panelists' motivation and satisfaction drivers is a key issue for panel owners to recruit and retain their survey participants. This paper strives to provide a better understanding of panel satisfaction drivers and question whether panel members' satisfaction influences panel quality.

Andera Gadeib

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Laetitia Sassinot-Uny

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