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Research reports

Qualitative research into Project Ship

Beechams Ltd., are currently developing a sugar-freeconfectionery - type product named Aquafreshers which has benefited for the teeth.Previous qualitative research has identified apositioning that wouldappear to be reasonably viable. Accordingly, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978

Research reports

Research report on consumer reactions to the National Giro Bank

In March 1977 a test campaign was launched in the GranadaTV area using the local press, local radio, regional editionsof national dailies and television. The objectives of the campaign were: 1. To establish the identity of 'National Giro Bank'with an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978

Research reports

Qualitative research on s 6 advertising

The product will be launched in test market in Tyne-Teesin September 1978. The objectives of the research reported here were toexamine the concept as represented by a finished DP'spress advertisement bound into a woman magazine, amongst target users.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1978

Research reports

The continental quilt story

Despite the fact that twenty-five percent of householdshave at least one Continental Quilt in the home thereis very low awareness of brands. This is no doubtdue to the fact that suppliers have relied almostexclusively on price as their major...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978

Research reports

Eucryl toothpowder placement test report

Sanitas decided to conduct a researchstudy amongst current users of Eucryl Toothpowderin order to discover whether users can detect any differences in the taste and cleaning properties ofthe reformulated Eucryl (containing the substitutecompound)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978

Research reports

Nutty commercial research

A new campaign has been developed for Nutty whichis currently also on air in some regions. Thiscampaign is based on the theme 'Sit-down to aNutty, Stand-up to the day'. The research was requiredto evaluate the performance and communication ofthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978

Research reports

Research report on C2 weekly-paid workers with current accounts at Gec Trafford Park sub-branch

Midland Bank Ltd., have little knowledge about thepotential of this type of sub-branch amongst thissocio-economic sector and hence research wassuggested to investigate attitudes towards the subbranch and motives and behavior concerning the operation...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978

Research reports

Qualitative research into Brooke Bond Dividend 'D' Tea advertising

Brooke Bond Dividend 'D' Tea was relaunched twoyears ago using a television campaign of cameosof people enjoying drinking the tea.The follow-up campaign 'Talking Tea Cups' featured cartoon treatments of teacups in blackand white and was based on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978

Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978