Abstract:

Summing up it can be stated that on the basis of the experience gained in co-operation FEKON could usefully be experimenting to appear on the domestic market which was aided by the carefully prepared marketing programme, and the proper evaluation of consumers' opinion. The lesson which can be drawn: if the decision is carefully prepared one can appear on an unknown market even with perfectly new articles. Another lesson: that a company virtually in a monopolistic position can be obliged by the changing economic circumstances that market possibilities should be recognised and innovations, novelties should be introduced.