Prudential TV advertising pretest

Date of publication: September 1, 1977


The general objectives of this research were to make an evaluation of likely reactions to "Harbour" from the main target. sectors, and to identify any negatives which may require modification in the film. The 30 second and 15-second versions were both examined to make some assessment of how far the 15-second film communicated with and without prior exposure to the 30-second film. 

CRAM/Peter Cooper Archive


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