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Research papers

Sensitive subject in a sensitive market

This paper discusses the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the avenues which have been explored and the crucial...

Catalogue: Global Healthcare 2004
Author: Jim Ryan
February 22, 2004
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Citation

Ryan, J. (2004a, February 22). Sensitive subject in a sensitive market. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/sensitive-subject-in-a-sensitive-market


Research papers

Finding a place in the moving market of information supplies

The paper presents a case study on a survey conducted online among 1,017 French GPs.The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors...

Catalogue: Global Healthcare 2004
Authors: Frank Bracq, Van Terradot
February 22, 2004
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Citation

Bracq and Terradot (2004a, February 22). Finding a place in the moving market of information supplies. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/finding-a-place-in-the-moving-market-of-information-supplies


Research papers

Mirror, mirror on the wall - Are we the same for all?

This paper presents the results of a qualitative research study among diabetic patients that identifies distinct patient clusters based on existing attitudes and prevalent mindsets. Based on subsequent sharing of this data with leading...

Catalogue: Global Healthcare 2004
Authors: Sharmila Singh, Debraj Dasgupta
Company: KANTAR TNS Malaysia
February 22, 2004
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Citation

Singh and Dasgupta (2004a, February 22). Mirror, mirror on the wall - Are we the same for all?. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall---are-we-the-same-for-all-


Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 2, 2004
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Citation

Lawes, R. (2004a, February 02). Technology in consumer talk. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/technology-in-consumer-talk-6278


Magazines

Revue Française du Marketing (Février 2004)

Le marketing sensoriel peut se définir comme un «ensemble de variables d'actionscontrôlées par le producteur et/ou le distributeur pour créer, autour duproduit ou du service, une atmosphère multi-sensorielle spécifique, soit...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2004
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Citation

, A. (2004a, February 01). Revue Française du Marketing (Février 2004). ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2004-


Research papers

Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies. Indeed, today's influential...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Idil Cakim
February 1, 2004
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Citation

Cakim, I. (2004a, February 01). Spotting online influentials among business audiences. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/spotting-online-influentials-among-business-audiences


Research papers

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Indivar Kushari
Company: Ipsos MRBI
February 1, 2004
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Citation

Kushari, I. (2004a, February 01). Ads that click. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/ads-that-click


Research papers

Utilizing the "voice of the customer" to enhance business success

Air Products and Chemicals is a large, global manufacturer serving a range of markets from industrial manufacturers, petrochemical and semiconductor production through healthcare providers.This paper addresses the company's efforts to collect and...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Bob Ricci
February 1, 2004
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Citation

Ricci, B. (2004a, February 01). Utilizing the "voice of the customer" to enhance business success. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/utilizing-the-voice-of-the-customer-to-enhance-business-success


Research papers

A fully automated quality monitoring system

This paper describes a fully automated quality monitoring system that in essence aims to 'take the researcher out of research'.By reengineering the traditional research process, it is possible to eliminate research turn-around time, let the system...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Per Lundgren, Andreas Nergård
Company: Ipsos MRBI
February 1, 2004
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Citation

Lundgren and Nergård (2004a, February 01). A fully automated quality monitoring system. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/a-fully-automated-quality-monitoring-system