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Sensitive subject in a sensitive market

Date of publication: February 22, 2004

Catalogue: Global Healthcare 2004

Author: Jim Ryan

Abstract:

This paper discusses the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the avenues which have been explored and the crucial steps taken to achieve a successful outcome.

Jim Ryan

Author

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Citation

Ryan, J. (2004a, February 22). Sensitive subject in a sensitive market. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/sensitive-subject-in-a-sensitive-market