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Sensitive subject in a sensitive market

Date of publication: February 22, 2004

Catalogue: Global Healthcare 2004

Author: Jim Ryan

Abstract:

This paper discusses the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the avenues which have been explored and the crucial steps taken to achieve a successful outcome.

Jim Ryan

Author

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How to cope with sensitive issues in market research

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: Mila C. Montemayor-Orr

 

June 15, 1997

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Citation

Montemayor-Orr, M. C. (1997a, June 15). How to cope with sensitive issues in market research. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/how-to-cope-with-sensitive-issues-in-market-research


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Youth in flux: Unapologetic. Sensitive. Restless

Catalogue: Congress 2017: Visionary

Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong

Company: MARE

November 27, 2017

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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, November 27). Youth in flux: Unapologetic. Sensitive. Restless. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/youth-in-flux-unapologetic-sensitive-restless


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Social insights for making sensitive connections

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Peter Gerry, Jeremy Hollow

 

September 8, 2019

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Citation

Gerry and Hollow (2019a, September 08). Social insights for making sensitive connections. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/social-insights-for-making-sensitive-connections


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Citation

Ryan, J. (2004a, February 22). Sensitive subject in a sensitive market. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/social-insights-for-making-sensitive-connections