Resources Library by ANA

Childrens' TV consumption

A sample of 900 pupils, aged 6 to 13 and representative for the Federal Republic Of Germany (and their mothers) was questioned about a wide-spread selection of leisure-time activities, media-consumption as well as their opinions and attitudes towards...

Catalogue: Seminar 1980: Children And Young People

Author: Jürgen Pfifferling

June 15, 1980

Consumer panel with children and young people

The importance of children and young people as autonomous consumers has increased rapidly during the recent decade. In some markets they are responsible for most of total turnover and in others they are in an important segment now. To avoid lack of...

Catalogue: Seminar 1980: Children And Young People

Author: Joachim G. Baum

Company: GfK

June 15, 1980

Introduction

Readership figures can be a matter of life or death to a newspaper or magazine because they have such a close and immediate effect on its advertising revenue. Consequently great attention is focussed on every aspect of the techniques used in print...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Guy Consterdine

June 15, 1980

Tymcon service 1

Marketing people need a flexible computerized tool to analyze, plan, model and forecast changing marketing situations. They need to constantly ask those countless, hypothetical "what-if" questions across many variables. But they also need an...

Catalogue: Seminar 1980: Information Systems In Action

Author: Werner Retzlaff

June 15, 1980

SISDATA

SISDATA, the Statistical Information System, designed and maintained by Slamark International, an Italian information system and marketing consultancy firm, deals with secondary statistical data, that is, the data of the main sectors of a country's...

Catalogue: Seminar 1980: Information Systems In Action

Author: Luciano Daina

June 15, 1980

A new way to measure page-confrontation

This careful study has as its objective to bridge the gap between our knowing someone read an issue of a publication and our knowing he actually faced our advertisement. It begins with a wide- ranging review of the problem and the steps by which the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Jan D. Noordhoff, Johan J. M. van Tulder, Coen C. J. de Koning

June 15, 1980

Communicating road safety procedures to children

The paper demonstrates the important role research can play in the development of an advertising campaign aimed at children. Following increasing concern about the safety of children on the roads, a detailed set of procedures to guide children across...

Catalogue: Seminar 1980: Children And Young People

Authors: Stephen Ellis, Ned Scott

Company: Ogilvy

June 15, 1980

Databases

Traditionally, anyone presenting "an overview" is expected to deal with a large number of matters at an essentially superficial level. I hope to get away from the mainly superficial by confining most of my presentation to data- bases currently...

Catalogue: Seminar 1980: Information Systems In Action

Author: Harry R. Collier

June 15, 1980

Advertising and marketing research

Case histories written by manufacturers are always more direct than those by advertising agencies or research suppliers: fewer axes are being ground. Case histories have more personality than abstract listings of factors or methods. So this early...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Philippe De Vendeuvre

June 15, 1980