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Advertising communication on behalf of a government body

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Francois de Montmarin

Abstract:

This paper like the last is about Government advertising. This one concentrates on the tone or style of the campaign and on the decision to he serious or lighthearted. It is obviously not as ‘heavy’ in research terms but is as useful as an example of a careful strategy choice.

Francois de Montmarin

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Research Papers

Advertising communication on behalf of a government body

Catalogue: Seminar 1978: The Business Of Advertising

Author: Francois de Montmarin

 

June 14, 1978

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Citation

de Montmarin, F. (1978a, June 14). Advertising communication on behalf of a government body. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body


Research Reports

Body Mist advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1976

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Citation

, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/body-mist-advertising-research


Research Papers

Enhancing the contribution of research to central government advertising

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Clare Chardin, David McCallum

 

June 15, 1983

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Citation

Chardin and McCallum (1983a, June 15). Enhancing the contribution of research to central government advertising. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/enhancing-the-contribution-of-research-to-central-government-advertising


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

de Montmarin, F. (1980a, June 15). Advertising communication on behalf of a government body . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/enhancing-the-contribution-of-research-to-central-government-advertising