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Research reports

Quantitative research into symbols for Motorfair

Wells O'Brien Limited is currently exploring thepossibilities of replacing the existing Motorfairsymbol with an alternative design.Accordingly, quantitative research was required inorder to identify which symbol appears to stimulatemore interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Quantitative research into symbols for Motorfair. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/quantitative-research-into-symbols-for-motorfair


Research reports

Project Westminister

The basic objectives of the present research wereto assess the overall appeal of the Hot Potconcept and see in which areas; if any, changes needed to be made. In particular, the research examined the product's acceptability and potential.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Project Westminister. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/project-westminister


Research reports

Insurance for women

Several competitive assurance companies haverecently introduced and are heavily promotingpolicies specifically geared towards women. The research objectives therefore were: 1. To explore what women at differentages and different stages of theirlife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Insurance for women. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/insurance-for-women


Research reports

Qualitative research on 'Big Softy' commercial at development stage

A new campaign for Kraft Philadelphiacheese was developed by JWT, with the aimof going on the air in Spring 1979. Hence, research was required totest responses to 'Big Softy' and give someindications in regard to the final detailedexecution and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
×

Citation

, C. (1979a, September 01). Qualitative research on 'Big Softy' commercial at development stage. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-big-softy-commercial-at-development-stage


Research reports

Qualitative research into milk drinks

Batchelors are in the process of developing arange of instant products in the Milk Drinksarea. Given this situation, qualitative research the exercise was required in order to:1. Explore the market viability ofthe concept of an instant milkdrink;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Qualitative research into milk drinks. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-milk-drinks


Research reports

Techniques of relaxation

Anyone who leads a busy life, either at home, at work or both tend to become a little wound up - some morethan others. By including regular short periods of relaxation inyour daily life you can help the body unwind. As wellas relaxing your muscles,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Techniques of relaxation. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/techniques-of-relaxation


Research reports

Motivational research on Brown Bread

Consumption of brown bread has been increasing overthe last few years so that it now accounts forabout 13% of total domestic bread consumption.This report is Stage 1 Qualitative of researchdesigned to assist British Bakeries in planning forthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Motivational research on Brown Bread. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/motivational-research-on-brown-bread


Research reports

Market research into Pino Silvestre

Pino Sylvestre is currently marketed as both aftershave and an eau de cologne. The brand has an upper-middle market position, and it has a market share of 2-4%. However, focus-group research in the United States reveal edthat although the 'foreign'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Market research into Pino Silvestre. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/market-research-into-pino-silvestre


Research reports

Qualitative research into relaxation cassette

Encyclopaedia Britannica International Ltd., hasrecorded a new tape as a possible addition to itsrange of audio cassette courses. It provides purchasers with a program to help them relax andunwind, to overcome the stresses of a busy life.It currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Qualitative research into relaxation cassette . ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-relaxation-cassette-