You searched for: "*"

ANA has found 12136 results for you, in 1375 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How others see us

This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Robert M. Worcester
March 1, 1979
×

Citation

Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/how-others-see-us


Research papers

Nonmetric multidimensional scaling

What has really happened over those ten years? Does the contribution of the techniques outweigh the limitations of unresolved methodological issues? What is the evidence of practical marketing application? And how far does Europe lead or lag behind...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Michael M. Brown
March 1, 1979
×

Citation

Brown, M. M. (1979a, March 01). Nonmetric multidimensional scaling. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/nonmetric-multidimensional-scaling


Research papers

Research on employment policy in the United States and Europe

This paper concentrates on one particular area, that of employment policy research. With unemployment in Europe, and in the United States, now at between 5 and 6% of the labour force, measures to combat the economic and social scourge of unemployment...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Andrew Robert McIntosh
March 1, 1979
×

Citation

McIntosh, A. R. (1979a, March 01). Research on employment policy in the United States and Europe . ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/research-on-employment-policy-in-the-united-states-and-europe-


Research papers

European perceptions of competition and economic relationships between Japan, Europe and the USA

Gallup International was commissioned by Hakuhodo Inc., acting on behalf of the Japanese Foreign Ministry, to conduct a survey on the Image of Japan in Europe today. Approximately 1000 people were interviewed by the Gallup affiliates in each of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Gordon Heald
March 1, 1979
×

Citation

Heald, G. (1979a, March 01). European perceptions of competition and economic relationships between Japan, Europe and the USA. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/european-perceptions-of-competition-and-economic-relationships-between-japan-europe-and-the-usa


Research papers

Introduction

The theme chosen by the Programme Committee is "The Government and the People". Taken separately, these two concepts are clear enough, but linked together, they give a rather vague idea of what the programme is about. The Programme Committee has...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Vincent F.W. Ophoff
March 1, 1979
×

Citation

Ophoff, V. F. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/introduction-1804


Research papers

Should multi-country advertising research be universal or unique?

Every time we are asked to do cross-national advertising research, we must worry about comparability of data across countries. Unfortunately, we still do not know the situations and conditions under which we can clearly justify a universal approach...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jagdish N. Sheth
March 1, 1979
×

Citation

Sheth, J. N. (1979a, March 01). Should multi-country advertising research be universal or unique?. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-


Research papers

The state of new product market research in the U.S. compared with Europe

This paper examines the current state of New Product Market Research in the U.S. and compares it with the state in Europe, from three basic perspectives: - New Product Research Techniques; - New Product/Market Opportunities; and the Stature of New...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: M. R. E. Normile
March 1, 1979
×

Citation

Normile, M. R. (1979a, March 01). The state of new product market research in the U.S. compared with Europe. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/the-state-of-new-product-market-research-in-the-u-s-compared-with-europe


Research papers

The utilization of social policy research

Existing doubts about the viability of applied social science notwithstanding, systematic, empirical analyses of the utilization of social research are virtually absent. Based upon data from interviews with social researchers and policymakers about...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Mark van de Vall, Cheryl Bolas
March 1, 1979
×

Citation

van de Vall and Bolas (1979a, March 01). The utilization of social policy research. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/the-utilization-of-social-policy-research


Research papers

Tv show loyalty in Finland

The success of a television show can be described with the same concepts as the success of a brand of a product. Cumulative penetration applies to both, share of repeat- buyers equals to the share of repeat-viewers , brand loyalty to programme...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Heikki J. Kasari
March 1, 1979
×

Citation

Kasari, H. J. (1979a, March 01). Tv show loyalty in Finland. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland