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Research papers

Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?

Small details in questionnaire construction, especially pre-coded answer categories, can easily manipulate the measurement of readership figures. Under these circumstances it is a central concern to find a yardstick to measure which readership...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Friedrich Tennstadt Noelle-Neumann, Rüdiger Schulz, Friedrich W. R. Tennstädt
March 1, 1979
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Citation

Noelle-Neumann, Schulz and Tennstädt (1979a, March 01). Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/can-discussion-between-european-and-american-media-researchers-contribute-to-overcoming-methodological-deadlocks-


Research reports

Qualitative research into alternative names for Post Office retail outlets

Post Office Telecommunications Ltd., is developinga national chain of outlets situated in major conurbations and regional towns, thus providingcoverage of most of the population.The objectives of this retail operation are:1. To promote Post...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into alternative names for Post Office retail outlets. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-names-for-post-office-retail-outlets


Research papers

The state of new product research in Europe

This paper is an assessment of the state of new product research in Europe seen through the eyes of a director of an agency supplying research services in the European market. The author starts with some qualifying remarks as to the validity of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Brian C. Pymont
March 1, 1979
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Citation

Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe


Research papers

Research and the democratic process

While the buyers of goods and services usually rely on solid quality criteria to check the quality of what they buy, the clients of consulting service enterprises, such as market or opinion research firms, rarely do so. As a result, the clients make...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Elisabeth Noelle-Neumann
March 1, 1979
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Citation

Noelle-Neumann, E. (1979a, March 01). Research and the democratic process. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/research-and-the-democratic-process


Research papers

Software requirements for effective marketing and advertising information systems

This paper presents some of our experiences which bear on these points. The focus is on two issues: system design (a system overview, "consumerizing" research systems, and system design strategies) and multi-national system comparability.

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Leon Liebman, Daniel Olasin
March 1, 1979
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Citation

Liebman and Olasin (1979a, March 01). Software requirements for effective marketing and advertising information systems. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/software-requirements-for-effective-marketing-and-advertising-information-systems


Research papers

Well, what can we learn from each other?

The intent of this paper is to explore the differences between the U.S. and Europe in terms of the level of research sophistication the use of specific methodologies, the attitudes of researchers in terms of their general orientation and working...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard S. Halpern
March 1, 1979
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Citation

Halpern, R. S. (1979a, March 01). Well, what can we learn from each other?. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/well-what-can-we-learn-from-each-other-


Research reports

Research report on two new countlines

Rowntree Mackintosh has developed two potentialcountlines:1. A chocolate-covered lemon bar with fruit andnuts;2. A ginger bar, similar to a Mars bar.The objectives of this research were: 1. To obtain consumer responses to the lemon barand ginger bar...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Research report on two new countlines. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/research-report-on-two-new-countlines


Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into Kenco coffee bags advertising . ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-kenco-coffee-bags-advertising-


Research reports

Qualitative research into Bandit packaging

UB wishes to introduce new packaging for Bandit. The research was therefore required to investigateconsumer reactions to two different packagingideas, one of which has two colour options, witha view to guiding the decision as to which kindof design...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into Bandit packaging. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-bandit-packaging