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Research papers

Planning and monitoring a successful magazine launch

The research activities surrounding the successful launch in September 1978 of COMPANY, a monthly magazine aimed at independent young women and currently selling 300 copies, fell into three phases.

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Michael Bird
November 1, 1979
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Citation

Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch


Research papers

Cultural industries

The purpose of this paper is to describe some main features of the "cultural industries" as a basis for a discussion of corporate strategies in the field. The future of these industries relies on cannon trends which affect the cultural features of...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Jacques Antoine, Michel Salomon
November 1, 1979
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Citation

Antoine and Salomon (1979a, November 01). Cultural industries. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/cultural-industries


Research papers

Editorial contents, attractivity and motives for female readers of magazines

This paper tries to clarify some of the contents of the medium quality and shows one rather simple way of measuring the expectations of the female readers of a number of selected Swedish Consumer magazines. In two subsequent studies in 1977 the...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kjell Sjögren
November 1, 1979
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Citation

Sjögren, K. (1979a, November 01). Editorial contents, attractivity and motives for female readers of magazines. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/editorial-contents-attractivity-and-motives-for-female-readers-of-magazines


Research papers

Measuring the effectiveness of advertising in the industrial press

As yet, measurements of the effectiveness of campaigns in the industrial press are rarely used, and have not always found a specific adaptation to industrial problems. A study carried out by us on the direct and indirect effects of the industrial...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Cecile Kreweras
November 1, 1979
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Citation

Kreweras, C. (1979a, November 01). Measuring the effectiveness of advertising in the industrial press. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-in-the-industrial-press


Research papers

The launching of two special interest magazines

This case tells about the launches of two special interest magazines and the results obtained. These launches were the very opposites to each other. One of the magazines was started very spontaneously on the solid insight and belief of its makers....

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Matti Peltonen, Patrick Elg
November 1, 1979
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Citation

Peltonen and Elg (1979a, November 01). The launching of two special interest magazines. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-launching-of-two-special-interest-magazines


Research papers

The success of Hjemmet in the general magazine market in Norway

The paper tells how a family orientated women's weekly, Hjemmet, widened its audience dramatically through a coordinated editorial/marketing effort. During a 5 year period after 1974 circulation almost doubled, without reducing sales of the main...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Helge Boekenes, Mette Moe
November 1, 1979
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Citation

Boekenes and Moe (1979a, November 01). The success of Hjemmet in the general magazine market in Norway. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-success-of-hjemmet-in-the-general-magazine-market-in-norway


Research papers

The development of the "affinity index"

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner +...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Georg Gramse, Jörg Laufer
November 1, 1979
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Citation

Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-development-of-the-affinity-index-


Research papers

The NMPP and freedom in newspaper and magazine distribution in France

Newspapers and other periodicals are still an important part of the communications Industry today, and they make an immense contribution to the work of informing the masses, and thereby to the forming of opinions from adolescence on. It is therefore...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kurt Arbogast
November 1, 1979
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Citation

Arbogast, K. (1979a, November 01). The NMPP and freedom in newspaper and magazine distribution in France . ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-nmpp-and-freedom-in-newspaper-and-magazine-distribution-in-france-


Research papers

Using trade and technical publication as a "mini" data base

L'USINE NOUVELLE, top trade and technical publication in France because of its "rapport" with both readers and advertisers, provides a comprehensive source of data. In fact, L'USINE NOUVELLE publishes on average 15000 ads ; this represents 2400...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Alain Meyer
November 1, 1979
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Citation

Meyer, A. (1979a, November 01). Using trade and technical publication as a "mini" data base. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/using-trade-and-technical-publication-as-a-mini-data-base