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Research papers

Thriving on trust

Consumers are the foundation of the market research industry. The intrinsic value of market research derives from honest and articulate responses from its participants - consumers.This presentation examines the respondent inertia phenomenon that is...

Catalogue: Congress 2005: Making A Difference
Author: Roseanne Luth
Company: Luth Research
September 21, 2005
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Citation

Luth, R. (2005a, September 21). Thriving on trust. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/thriving-on-trust


Magazines

Revue Française du Marketing (Septembre 2005)

Ce numéro de la Revue offre à nos lecteurs une palette de sujets. Les contributionsabordent des thèmes variés, depuis la diversité des définitions du marketing jusqu'à la défense et l'illustration des méthodes qualitatives...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2005
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Citation

, A. (2005a, September 01). Revue Française du Marketing (Septembre 2005). ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2005-


Magazines

Research World (September 2005)

What would life be like without market research? Without social research and opinion research? Imagine that the profession, Was we know it today, had never been invented. What then? Industry annual turnover amounts to 21 billion dollars, around...

Catalogue: Research World 2005
Author: ESOMAR B.V.
September 1, 2005
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Citation

B.V., E. (2005a, September 01). Research World (September 2005). ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/research-world-september-2005-


Research reports

ESOMAR Annual Market Study 2004

This report, that covers the 2004 market statistics, is the 17th report published by ESOMAR, but the first conducted in cooperation with EFAMRO. It is based mainly on information supplied to us by national market research trade associations, as well...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2005
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Citation

B.V., E. (2005a, September 01). ESOMAR Annual Market Study 2004. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-2004


Magazines

Research World (July/August 2005)

Research World is devoting a considerable section of this summer’s issue to market research in the ‘lost continent’. In what some people may denounce as an unforgivable concession to business convention, we have taken a pragmatic...

Catalogue: Research World 2005
Author: ESOMAR B.V.
August 1, 2005
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Citation

B.V., E. (2005a, August 01). Research World (July/August 2005). ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/research-world-july-august-2005-


Magazines

Revue Française du Marketing (Juillet 2005)

Avec ce numéro, nous offrons à nos lecteurs plusieurs études et recherches de stratégies d'entreprises dans les canaux de distribution.Les contributions abordent des thèmes très variés et concernent les nombreusesoptions...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2005
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Citation

, A. (2005a, July 01). Revue Française du Marketing (Juillet 2005). ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2005-


Research papers

Family matters

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.Family...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Nelly Kalfs, Paul van Niekerk, Alfred E. Bronner
June 23, 2005
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Citation

Kalfs, van Niekerk and Bronner (2005a, June 23). Family matters. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/family-matters


Research papers

Television use by different generations of Internet users

Is time spent on the Internet at the cost of time spent in front of the TV set?In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into consideration. This leads to misinterpretations.The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Marlies van Bergen, Paul van Niekerk
Company: GfK
June 23, 2005
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Citation

van Bergen and van Niekerk (2005a, June 23). Television use by different generations of Internet users. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/television-use-by-different-generations-of-internet-users


Research papers

Reincarnating TAM panelists to understand channel surfing

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner. Pure quantitative or qualitative studies often stop short of giving the user a complete understanding of viewing behavior, especially...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot
Companies: TAM Media Research, Nielsen
June 23, 2005
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Citation

Chawla, Krishnan, Sharma and Sharot (2005a, June 23). Reincarnating TAM panelists to understand channel surfing. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/reincarnating-tam-panelists-to-understand-channel-surfing